Document Type : Original Manuscript

Authors

• asghar rashnoodi ¹
• Aliashraf Ahmadian ²

¹ عضو هیات علمی گروه مدیریت دریا

² PhD in Business Administration, Marketing instructor

Abstract

Abstract
The present study seeks to examine the impact of innovative and focused programs on the development of sustainable exports and test it in the country's aquaculture industry. The research in the Iranian aquaculture industry has been carried out by a mixed (qualitative-quantitative) method and 46 exporting companies and eight university professors related to the mentioned industry have been studied. Interviews and questionnaires were used to collect data and analyzed by thematic analysis method, fuzzy Delphi technique, structural-interpretive modeling and Minimal squares technique. The research findings show that the country's aquaculture industry needs empowerment to successfully implement innovation-oriented programs. Also, in order to successfully implement innovative programs, it is necessary to create the necessary infrastructure for this important and align the structure of the organization with innovative strategies. The research findings also led to the presentation of a new model of the need for comprehensive preparation of firms for the implementation of innovative programs by introducing new levels of organizational readiness.

Keywords

• Innovativeness
• Exporting Companies
• Aquatic Industry
• Iran

Main Subjects

• مدیریت دریا