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Internal marketing model based on the governance system of the sugarcane development company in protecting the marine environment of the southern waters of the country

Document Type : Original Manuscript

Authors

1 Department of Business Management, Khorramshahr International Branch, Islamic Azad University, Khorramshahr, Iran.

2 Department of Business Management, Khorramshahr International Branch, Islamic Azad University, Khorramshahr, Iran

3 Department of Management, Shushtar Branch, Islamic Azad University, Shushtar, Iran.

4 Department of Economics, Ahvaz Branch, Islamic Azad University, Ahvaz, Iran.

Abstract

Marine environment the southern waters of the country are at risk due to special ecological conditions, excessive use of marine resources and environmental pollution.  The importance of marine bioprotection has increased with the diversity of plant, animal and aquatic species.  Disposal of environmental pollutants, chemical fertilizers and toxins, industrial and agricultural effluents are among the causes of marine environmental pollution.  The purpose of this research is to design an internal marketing model based on the governance of Khuzestan sugarcane industry in protecting the marine environment of the southern waters of the country.  This research is descriptive-survey in terms of applied purpose and in terms of data collection method.  The first statistical population includes board members, senior managers and university professors and purposeful, judgmental and accessible sampling methods.  The second statistical population includes managers and external stakeholders and stratified sampling method.  The data collection tool was the Delphi questionnaire which completed the Delphi process during two rounds of distribution.  Data were analyzed using descriptive and inferential statistics.  The face validity of the questionnaire was assessed by experts and university professors and its content validity was assessed using factor analysis (KMO = 0/829); the reliability of the questionnaire was assessed by Cronbach's alpha (α =0/976). The results showed that internal marketing has a positive and significant effect on the governance of the sugarcane industry and the protection of the marine environment of southern waters.  The governance of the sugarcane industry has a direct role to play in protecting the marine environment.  Governance mediators play a significant role in the relationship between internal marketing and the preservation of the marine environment.  The highest correlation coefficient is between marine environmental protection and sugarcane industry governance.  The main environmental pollutants are the discharge of sugarcane effluent into the sea, the release of agricultural wastewater downstream of the wetland, the discharge of effluent from the Razi distillery in the Karun River, the discharge of phenolic toxins at low pH and the release of various useless salts into southern waters.  Effluents contain arsenic and potassium elements and cause food poisoning and threaten aquatic life

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Journal of Marine Science and Technology
Volume 21, Issue 2
July 2022
Pages 76-93
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